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Synopsis About this title The new edition of the popular Global Marketing draws students into the excitement, challenges, and controversies of global marketing. About the Author : Dr. Buy New Learn more about this copy. Other Popular Editions of the Same Title.
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Global Marketing, 9th Edition. Warren J. Keegan, Pace University Mark C. Green, Simpson College. Overview Resources Order Overview. Share a link to All Resources. Instructor Resources. Stoller Company, Inc. Mark C.
Green is Professor of Management and Marketing at Simpson College in Indianola, Iowa, where he teaches courses in management, marketing, advertising, international marketing, innovation, and Russian language. He earned his B.
Green has also contributed case studies and chapter materials to several other textbooks published by Prentice Hall. Green has also written essays on technology and global business that have appeared in the Des Moines Register and other newspapers.
Green has traveled to the former Soviet Union on numerous occasions. In and , he participated in a grant project funded by the U. In addition, Dr. Green has served as a consultant to several Iowa organizations that have business and cultural ties with Russia and other former Soviet republics. Green has lectured in Russia and Ukraine on topics relating to emerging market economies.
In , Dr. Green also received the Distinguished Teaching Award for senior faculty. In , he was the recipient of Simpson's Excellence in Teaching Award for junior faculty. We're sorry! We don't recognize your username or password. Please try again. The work is protected by local and international copyright laws and is provided solely for the use of instructors in teaching their courses and assessing student learning.
You have successfully signed out and will be required to sign back in should you need to download more resources. Global Marketing: International Edition, 4th Edition. Keegan, Pace University Mark C. Green, Simpson College. If you're an educator Request a copy Download instructor resources Alternative formats. If you're a student Alternative formats.
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